Danone - Nutricia Souvenaid

Nutricia's Souvenaid is a medical nutrition product designed to support memory function in individuals with mild cognitive impairment (MCI) and early Alzheimer's disease.

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​UI Design

The goal was to design a Spanish website that enhances user engagement, provides clear information, and improves product accessibility.

The color palette combined pale greens and intense purples to evoke visual coherence and trust. The primary sans-serif font ensured clarity and legibility, with an emphasis on large sizes and hierarchy to accommodate elderly users.

Human-centered photography was used to create a warm, positive atmosphere, reflecting moments of family, independence, and care. The design featured a modular system with info cards, CTAs, and icons to simplify complex information about brain health.

I focused on accessibility, adhering to WCAG contrast standards, and created a fully responsive UI kit optimized for mobile, ideal for caregivers accessing health information on-the-go.

This project transformed a medically technical product into a visually inviting, emotionally accessible experience, demonstrating the power of thoughtful design in healthcare communication.

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You can see the website here.