GSK 

GSK, a global pharmaceutical leader, needed a landing page to promote awareness and education around a specific treatment (Rotarix).

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UI design

The goal was to design a clear, visually engaging interface that supports healthcare messaging while remaining accessible and trustworthy for both patients and medical professionals.

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Visual Direction

• Developed a clean, modern medical interface with a white and orange palette inspired by GSK’s branding.

• Prioritized whitespace, structured typography, and calm color contrasts to reduce visual overload.

 

Layout & Hierarchy

• Built the page with a modular layout, separating key content into digestible blocks:

• Applied a clear content hierarchy using headings, icons, and illustrations to guide the reader.

 

Custom UI Elements

• Designed bespoke icons and pictograms to visually summarize medical information.

• Included soft scroll-triggered transitions to enhance the reading flow without distraction.

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Responsive & Accessible Design

• Ensured a mobile-first approach, with touch-optimized interactions and large text.

• Checked for WCAG-compliant color contrasts and text legibility across all devices.

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Conclusion

This project illustrates how UI design can translate scientific content into a clear, trustworthy digital experience. Working with GSK reinforced the importance of precision, simplicity, and emotional reassurance when designing for health communications. The result: a landing page that’s informative, credible, and user-friendly.